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Strategic communications for purpose-driven businesses and organisations..

About

Purpose PR was founded by Gaynor Simpson and brings together over 30 years of consumer, corporate and trade PR experience. Based in Scotland, I specialise in delivering strategic and creative public communications campaigns for purpose-driven businesses and organisations.

Storytelling and relationship-building are at the core of my approach. I have successfully developed innovative communication strategies for a diverse range of clients across corporate, consumer, nonprofit, and trade sectors, including Malmaison Hotels, Pret a Manger, ScottishPower, ASDA, John Lewis, SmartWorks Scotland, Highland Spring, Blackthorn Cider, National Museum of Scotland, Atlantic Telecom, Harper Macleod LLP and Action for Children.

I enjoy working with clients who know that if they want to thrive, they need to define their purpose and values, then embed them in every aspect of how they operate. This kind of approach allows us to work together to deliver the most impactful results, both in terms of reputational and PR goals as well as for the broader aims of the organisation.

Purpose PR is a member of the Better Business Network

ABOUT US

Services

Public relations

I love telling stories. What this means in practice is that I develop and deliver informed, creative communications strategies which are aligned to client goals and deliver meaningful results.

Social media

I identify and leverage the right social media platforms to engage with your target audiences, share relevant content, build communities and reinforce brand awareness.

Brand strategy

Purpose PR has worked with numerous clients over the years on all aspects of brand development and strategy. Understanding how brand, PR and marketing work together to shape the narrative informs all aspects of my work.

Crisis management

Managing a crisis effectively requires a fast, proactive and informed response. Purpose PR helps clients to deal with challenges and provide the advice and support needed to manage reputational risk.

Events

From intimate events to high profile awards dinners and corporate launches, Purpose PR is creative, organised and on the ball.

Photography and film

I work with carefully chosen photographers and filmmakers who deliver the right results for every client.

Clients

"Gaynor has delivered first rate PR support to Community Shares Scotland for a number of years. She has helped us to significantly increase awareness of our national programme and has also provided excellent one-to-one support to the community and social enterprises whom we work with. Gaynor is great to work with – she’s dedicated, on-the-ball, intuitive and delivers results."

Morven Lyon, Programme Manager, Community Shares Scotland

"Scottish Communities Finance Ltd worked with Purpose PR on a very specific project. Gaynor delivered in a professional, considered, co-ordinated and timely manner. She will be our first port of call for future work and we would not hesitate to recommend her to others."

Pauline Hinchion, CEO, Scottish Communities Finance

Clients

CLIENTS

Clients

“Since she started working with Women’s Enterprise Scotland, Gaynor’s contribution has been invaluable. Not only is she a skilled public relations practitioner who has improved our messaging, tone of voice and media reach considerably, she also takes a strategic view of every aspect of her work and always sees the bigger picture. She is insightful, considered and understands the complex range audiences whom WES engages with. Importantly, she is also a pleasure to work with.”

Carolyn Currie, CEO, Women's Enterprise Scotland

"Gaynor has impeccable instincts and deep story intelligence that makes her the ideal PR collaborator for any business. It has been a joy to work with her; the passion, leadership and care she brings ensures her projects for success."

Jessica Fox, writer/director of Spaghetti Western

"Scottish Communities Finance Ltd worked with Purpose PR on a very specific project. Gaynor delivered in a professional, considered, co-ordinated and timely manner. She will be our first port of call for future work and we would not hesitate to recommend her to others."

Pauline Hinchion, CEO, Scottish Communities Finance

"Gaynor has delivered first rate PR support to Community Shares Scotland for a number of years. She has helped us to significantly increase awareness of our national programme and has also provided excellent one-to-one support to the community and social enterprises whom we work with. Gaynor is great to work with – she’s dedicated, on-the-ball, intuitive and delivers results."

Morven Lyon, Programme Manager, Community Shares Scotland

"Gaynor is a highly knowledgeable PR professional. Insightful and adept at managing diverse relationships, she successfully interacts with our complex network of stakeholders and rural enterprises.”

Jackie Brierton, Former CEO, GrowBiz

What's the Purpose?

I have considerable experience of working with a wide range of clients, covering sectors as varied as retail, food and drink, travel, leisure, hospitality, professional services, entrepreneurship and the third sector.

Over the past ten years, I have steered Purpose PR's client base to focus primarily on purpose-driven organisations and businesses.

A purpose-driven business has clearly defined values and stands for something it believes in. It goes beyond profit and seeks to positively impact society by operating with clear values which are embedded throughout every part of the organisation. Purpose-driven organisations perform better, make more profit, have more engaged employees, stronger stakeholder relations and more loyal customers. This is because they attract the best talent and are better at innovating and managing change.

I believe your best work comes when you're enjoying what you do. And I gain particular joy from working closely with clients to understand their purpose, values and mission. I then use this to inform every aspect of what we do, resulting in a communications strategy which is thoughtful, strategic and delivered with intent.

What's the Purpose?