Strategic communications for purpose driven businesses and organisations..
About
Purpose PR was founded by Gaynor Simpson and brings together over 25 years of consumer, corporate and trade PR experience. Based in Scotland, we specialise in delivering strategic and creative public communications campaigns for purpose driven businesses and organisations.
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We enjoy working with clients who know that if they want to thrive, they need to define their purpose and values and embed them in every aspect of how they operate. This kind of approach allows us to deliver our most impactful work, which is good news for us and even better news for our clients.
Services
​Public relations
We love telling stories. What this means in practice is that we develop and deliver informed, creative communications strategies which are aligned to our clients’ goals and values and deliver meaningful results.
Social media
We identify and leverage the right social media platforms to engage with your target audiences, share relevant content, build communities and reinforce brand awareness.
Brand strategy
Purpose PR has worked with numerous clients over the years on all aspects of brand development and strategy. Our understanding of how brand, PR and marketing work together helps to inform all aspects of our work.
Crisis management
Managing a crisis effectively requires a fast, proactive and informed response. Purpose PR helps clients to deal with challenges and provide the advice and support needed to manage reputational risk.
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Events
From intimate events to high profile awards dinners and corporate launches, Purpose PR is creative, organised and on the ball.
Photography and film
We work with carefully chosen photographers and filmmakers who deliver outstanding results for our clients.
Clients
"Gaynor has delivered first rate PR support to Community Shares Scotland for a number of years. She has helped us to significantly increase awareness of our national programme and has also provided excellent one-to-one support to the community and social enterprises whom we work with. Gaynor is great to work with – she’s dedicated, on-the-ball, intuitive and delivers results."
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Morven Lyon, Programme Manager, Community Shares Scotland
"Scottish Communities Finance Ltd worked with Purpose PR on a very specific project. Gaynor delivered in a professional, considered, co-ordinated and timely manner. She will be our first port of call for future work and we would not hesitate to recommend her to others."​
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Pauline Hinchion, CEO, Scottish Communities Finance
Clients
“Since she started working with Women’s Enterprise Scotland, Gaynor’s contribution has been invaluable. Not only is she a skilled public relations practitioner who has improved our messaging, tone of voice and media reach considerably, she also takes a strategic view of every aspect of her work and always sees the bigger picture. She is insightful, considered and understands the complex range audiences whom WES engages with. Importantly, she is also a pleasure to work with.”
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Carolyn Currie, CEO, Women's Enterprise Scotland
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"Gaynor has delivered first rate PR support to Community Shares Scotland for a number of years. She has helped us to significantly increase awareness of our national programme and has also provided excellent one-to-one support to the community and social enterprises whom we work with. Gaynor is great to work with – she’s dedicated, on-the-ball, intuitive and delivers results."
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Morven Lyon, Programme Manager, Community Shares Scotland
"Scottish Communities Finance Ltd worked with Purpose PR on a very specific project. Gaynor delivered in a professional, considered, co-ordinated and timely manner. She will be our first port of call for future work and we would not hesitate to recommend her to others."
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Pauline Hinchion, CEO, Scottish Communities Finance
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"Gaynor is a highly knowledgeable PR professional. Insightful and adept at managing diverse relationships, she successfully interacts with our complex network of stakeholders and rural enterprises.”
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Jackie Brierton, CEO, GrowBiz
What's the Purpose?
We have considerable experience of working with a wide range of clients, covering sectors as varied as retail, food and drink, travel, leisure, hospitality, professional services, entrepreneurship and the third sector.
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Over the past ten years, our client base has developed to focus primarily on purpose driven organisations and businesses.
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A purpose-led business has clearly defined values and stands for something it believes in. It goes beyond profit and seeks to positively impact society by operating with clear values which are embedded throughout every part of the organisation. Purpose driven organisations perform better, make more profit, have more engaged employees, stronger stakeholder relations and more loyal customers. This is because they attract the best talent and are better at innovation and managing change.
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At Purpose PR, we enjoy working closely with our clients to understand their clear purpose, core values and messages. We use this to inform every aspect of our approach, ensuring that the communications strategy we deliver is thoughtful, intelligent and effective.
Get in Touch
3 Westerton Farm Lane
Bearsden
East Dunbartonshire
G61 1NF
